If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.
Google advertising gets a lot of attention in discussions of affordable digital marketing strategies, and with good reason. Even just a few hundred dollars a month (or even less) spent on Google advertising has the potential to earn you profits. Here are the biggest ways Google AdWords allows you to advertise effectively on a budget.
How Google Advertising Is Cost Effective Read More »
When it comes to building the online visibility of your small business, you typically have two approaches available to you. The first is called search engine optimization. This technique uses specific terms, called keywords, as well as other strategies, such as link building, to get your website placed in noticeable positions within the search results.
Google Advertising or SEO? The Advantages of Including Google AdWords Read More »
Run a Google AdWords campaign, they said. It’ll be profitable, they said. But are they right? Statistics show that less than 10 percent of click throughs go to paid ads. That means organic search results reap more than 90 percent of the click through love. Shouldn’t businesses just focus their efforts on building their presence
Do Google AdWords Campaigns Really Work? Read More »
As a small business owner, you know that not everyone who hears about your business is going to buy your products or services. Not even everyone who walks into your store will leave as a customer.
Digital Marketing Basics: The Marketing Funnel Read More »
The holidays are fast approaching and with them a unique opportunity to earn money for your small business. With consumers having spent at least $1 billion a day between November 1 and December 31 last year, we are pretty sure your small business can enjoy some big profits with the right planning. Here are a
Celebrate the Holidays with These Online Ads Tips Read More »
Nonprofits change the world. To do so, they depend upon the support of donors and volunteers. They also depend upon their ability to reach their target recipients. A homeless shelter, for example, needs to be visible to the individuals who need its services.
Business Advertising Tips for Nonprofits Read More »
The New Year is the perfect time to make changes in your life. As a business owner, you may want to focus less on losing weight and eating healthier and more on making changes that will help your business thrive in 2019. Here are a few business advertising strategies to make right now, and ideas
Business Advertising New Year’s Resolutions to Make Right Now Read More »
This year, the biggest day of the year for small businesses falls on Saturday, November 30. Otherwise known as Small Business Saturday, it offers consumers a reminder to shop small and local. In 2018, the message delivered almost $18 billion in sales in 2018.
Business Advertising Ideas for Small Business Saturday Read More »
When it comes to getting your business in front of search engine users, there are two major approaches. The first is search engine optimization, a series of strategies you use to encourage search engines to put your web pages on the first or second page of the search results. The other approach is to use
Better Together: How A Google AdWords Campaign Can Help Your SEO Read More »
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