marketing

Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.

Why Small Business Marketing Should Go Beyond Word of Mouth

Word of mouth is the marketing strategy of choice for many small businesses. It’s cheap; it’s easy, and it gets the word out about your business to your community. And, any small business marketing campaign based solely on word of mouth probably isn’t going to succeed.

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Why Is Content Important In Digital Marketing?

A sound digital marketing campaign uses a number of strategies to get your business in front of potential customers. Social media marketing, search engine optimization, Google Ads, and more, all work together to create a powerful online presence. At the heart of every single one of these digital marketing strategies is content. The material you

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How Digital Marketing Companies Can Grow Your Business

As a small business, you have to be a little bit selfish. Creating incredible products and services for your clients should also mean earning some nice profits for yourself. You can’t keep your customers happy if you can’t even keep the proverbial (or literal) lights on, right?

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What to Look for in a Digital Marketing Agency

It’s time. You’ve researched the benefits of hiring a digital marketing agency and you are ready to get your digital marketing campaign off the ground with some professional help. But a quick Google search brings up a half dozen agencies in your area. How do you ever decide?

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What to Expect from Search Engine Optimization Support

Search engine optimization, otherwise known as SEO, is a digital marketing approach that uses the power of the search engines to improve your online visibility. The process involves using a number of strategies to get your website visible in the search results (preferably on the first couple pages of the search results).

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Why Blog? The Digital Marketing Benefits of Writing Original Content

Blogging can be a profitable pursuit for small businesses. After all, any pursuit that has the potential to increase your leads by 67 percent is worth trying out. However, it might also feel a little strange. Will anyone actually care about what you have to say? The answer is a resounding “yes.” Here are just

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Small Business Marketing Challenges that Your Strategy Can Overcome

Running a small business comes with lots of challenges, are we right? While embracing challenges is probably part of the reason you became an entrepreneur in the first place, you also want solutions to the problems you face as a small business owner.

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