If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.
Social media marketing isn’t your average marketing approach. With traditional marketing, you focus on telling people about how your brand can benefit them. Mostly, you have the chance to talk to your target audience about yourself. Social media marketing doesn’t work that way. Instead, the key to really successful social media marketing is to build […]
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When it comes to getting your business in front of search engine users, there are two major approaches. The first is search engine optimization, a series of strategies you use to encourage search engines to put your web pages on the first or second page of the search results. The other approach is to use
Better Together: How A Google AdWords Campaign Can Help Your SEO Read More »
Online advertising isn’t about people happily clicking through to your site and making a purchase (or signing up for emails or registering for an event, or doing any of the other things you want them to do). Often, they need to encounter your business multiple times before they convert.
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Digital marketing is the modern way to get your business in front of your target audience. And, fortunately for small businesses, it is both affordable and relatively easy to implement (as long as you have the right digital marketing agency to help).
6 Types of Digital Marketing (and Why You Should Use Them) Read More »
Robert Epstein, Senior Research Psychologist at the American Institute for Behavioral Research and Technology, is creeped out by Google. He finds the giant’s ability to gather information on users and employ that information to deliver tailored online experiences and ads to be disturbing.
A Failure to Understand How Search Engines Work Read More »
Hiring a web design company is a smart move for many small businesses. Getting help with your web design and digital marketing can actually save you money, and it lets you focus on running the amazing business that you are featuring on your website. You can also be prepared with our Glossary of Web Analytics
5 Questions to Ask Your Web Design Company Read More »
If you think Facebook is only for sharing the amazing seats you scored at the local football game, you are doing social media wrong. Channels like Facebook and Twitter are actually a treasure trove of leads and clients for your business. You just have to leverage those channels the right way.
3 Things a Social Media Consultant Can Do for Your Business Read More »
So you have committed to doing some online ads to promote your business. Whether you have sprung for Facebook ads, a Google Adwords campaign, or even banner ads, you now need to create something that will truly stand out. But what does that look like? Because spending money on online ads only to have them
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Everyone makes mistakes, especially when trying something new. But, when your small business is putting its reputation (and its money) on the line to try some new digital marketing strategies, making certain mistakes can be (literally) costly. Here are 5 digital marketing mistakes you should avoid if you want to enjoy online success with your
5 Small Business Digital Marketing Mistakes to Avoid Read More »
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