How Much Does Web Design Cost?

Web design and development costs depend upon many factors, including the size of your website and the services you choose. Distinct offers a low cost and flexible way to afford your website.

When you begin planning for your website, you need to account for three elements: Design (How it looks), development (How it works), and maintenance (Keeping it running). In this article, web design will refer to web design and development together, since you rarely pay for one without the other. 

Each of these elements comes with a wide range of potential costs. For a small business website, you could spend anywhere from $1,000 to $10,000 on web design, though the average price range is $3,000-$6,000.

In order to find the right price range for your website, consider the following factors that influence the cost of building a small business website. 

Web Design Approach 

A large part of what affects your web design costs is the approach you take. You have two main options: 

Build your own website.

DIY web design is possible thanks to the presence of templates (for free or for purchase) through many online sources. Simply fill out the template with your content and images and enjoy a functioning site, sometimes within minutes. 

Your costs for a DIY website will include at least the following: 

  • Template purchase ($0-$150)
  • Domain Name ($10-15/yr)
  • Web Hosting ($100-$500/yr)
  • SSL Certificate ($0-$300/yr)
  • Plugins ($100-$150)
  • Photos ($0-$1,0000s)

You must also account for the time you will need to spend learning how to build the site and completing the actual design. Beginners could spend 40-80 hours creating their DIY site. 

Average Price Range: $200-$1,100

Hire a website developer. 

While more expensive upfront, hiring a professional to build your site saves you the time you would have spent on a DIY site (which means you can devote more time to growing your business). You are also likely to end up with a more professional and modern site. 

The cost of hiring a web designer and/or developer will depend upon a number of factors, primarily the size and complexity of your website. Here is a breakdown of some of the factors that can influence the cost of your professionally-built website. 

Level of Customization

Generally, the website a professional builds for you will be more customized to your unique business than will a DIY site. This means that your web designer/developer will create functionality and designs that are specific to your business. 

The more customization you require, the more your website will cost. You can choose anything from having a developer purchase and use a template on your behalf to having them modify an existing template to your needs to having them code an entirely custom site. 

Number of Pages

One of the most basic influences on the cost of your web design is the size of your website. A small business website is generally 5-25 pages and may or may not include an e-commerce element (where customers can purchase your products and services). 

The more pages you have on your website, the more you can expect to pay for your site. In general, you can expect to pay up to $2,000 for the first 10 pages, and then pay an average of another $100 per page for anything over 10 pages. 

Additional Services

There are many services you can add onto your web design if you are working with an experienced professional. Each of these services will present an additional cost, but will also allow you to enrich your site and save you the time and stress of doing it yourself. Here is a look at some of the additional costs you can add to your web design: 

  • Copywriting
  • Photography
  • Maintenance
  • Search engine optimization (SEO)
  • E-commerce functionality
  • And more


Every web designer/developer should offer you a number of revisions as part of the web development package you purchase. However, revisions above and beyond these initial changes may cost extra. 

Average Price Range: $3,000-$6,000

Distinct: The Web Design Difference

The costs of designing a website can add up quickly, especially if you require many additional services. Here at Distinct, however, we are committed to keeping prices low and our pricing structure simple so you can enjoy a modern, high-quality site that fits within your small business budget. Here is what makes us different: 


We want our services to fit with your business needs. That is why we offer a toolbox of services that you can adapt to your business. When it comes to web design, that means you can choose from exactly the services you want, including

  • Web hosting
  • Domain name registration
  • Web design and development
  • Website maintenance
  • Content creation
  • SEO 
  • And more

With the flexibility to choose what you need, when you need it, you only pay as much as necessary to achieve your web design goals. 

Low Costs

Here at Distinct, we care about small businesses and we understand the budgetary challenges they face. That is why all of our local marketing services are designed to cost less than comparative services through other agencies. 

At the same time, we never compromise on quality. That means we create a website that is modern, appealing, and customized, as well as costing less than the average. 

Personalized Support

At the heart of what we do here at Distinct is build relationships that allow us to craft truly personalized websites. 

When you reach out to us, we spend time determining exactly what your website needs are so we can deliver the best possible products and services. We can then craft a website that meets your needs, within your budget.  

The cost of web design varies, but you don't have to spend more than you can afford. With Distinct, flexible, low cost, and personalized web design and development is within your reach. 

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