Business Marketing Ideas for the Bottom of the Funnel
Creating marketing funnels for your business is an integral part of successful business marketing (Don’t know what a
Business Marketing Ideas for the Bottom of the Funnel Read More »
Digital Marketing
Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.
Business Advertising Tips for Nonprofits
Nonprofits change the world. To do so, they depend upon the support of donors and volunteers. They also depend upon their ability to reach their target recipients. A homeless shelter, for example, needs to be visible to the individuals who need its services.
Business Advertising Tips for Nonprofits Read More »
Business Advertising Ideas for Small Business Saturday
This year, the biggest day of the year for small businesses falls on Saturday, November 30. Otherwise known as Small Business Saturday, it offers consumers a reminder to shop small and local. In 2018, the message delivered almost $18 billion in sales in 2018.
Business Advertising Ideas for Small Business Saturday Read More »
Benefits of Shoppable Social Media
In 2018, Instagram introduced a new way to shop: Instagram posts that allowed consumers to purchase featured items directly from the Instagram app. Called shoppable posts, they boasted product tags that, when clicked, allowed consumers to buy the product without leaving Instagram.
Benefits of Shoppable Social Media Read More »
Better Together: How A Google AdWords Campaign Can Help Your SEO
When it comes to getting your business in front of search engine users, there are two major approaches. The first is search engine optimization, a series of strategies you use to encourage search engines to put your web pages on the first or second page of the search results. The other approach is to use
Better Together: How A Google AdWords Campaign Can Help Your SEO Read More »
Build an Engaged Community with Social Media Marketing
Social media marketing isn’t your average marketing approach. With traditional marketing, you focus on telling people about how your brand can benefit them. Mostly, you have the chance to talk to your target audience about yourself. Social media marketing doesn’t work that way. Instead, the key to really successful social media marketing is to build
Build an Engaged Community with Social Media Marketing Read More »
7 Good Reasons to Retarget Your Online Ads
Online advertising isn’t about people happily clicking through to your site and making a purchase (or signing up for emails or registering for an event, or doing any of the other things you want them to do). Often, they need to encounter your business multiple times before they convert.
7 Good Reasons to Retarget Your Online Ads Read More »
7 Reasons You Need a Mobile-Responsive Website
Many business owners do not feel that they need a website, let alone a mobile-responsive site. However, living in the 21st century, people are more dependent on technology and their mobile devices. Incorporating a mobile-responsive website into your business can help you to build a stronger relationship with your customers and clients. It can also
7 Reasons You Need a Mobile-Responsive Website Read More »
