Avoid the Post-Holiday Slump With These Marketing Strategies
Avoid the Post-Holiday Slump With These Marketing Strategies Read More »
Digital Marketing
Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.
Better Together: How A Google AdWords Campaign Can Help Your SEO
When it comes to getting your business in front of search engine users, there are two major approaches. The first is search engine optimization, a series of strategies you use to encourage search engines to put your web pages on the first or second page of the search results. The other approach is to use
Better Together: How A Google AdWords Campaign Can Help Your SEO Read More »
Build an Engaged Community with Social Media Marketing
Social media marketing isn’t your average marketing approach. With traditional marketing, you focus on telling people about how your brand can benefit them. Mostly, you have the chance to talk to your target audience about yourself. Social media marketing doesn’t work that way. Instead, the key to really successful social media marketing is to build
Build an Engaged Community with Social Media Marketing Read More »
A Failure to Understand How Search Engines Work
Robert Epstein, Senior Research Psychologist at the American Institute for Behavioral Research and Technology, is creeped out by Google. He finds the giant’s ability to gather information on users and employ that information to deliver tailored online experiences and ads to be disturbing.
A Failure to Understand How Search Engines Work Read More »
7 Good Reasons to Retarget Your Online Ads
Online advertising isn’t about people happily clicking through to your site and making a purchase (or signing up for emails or registering for an event, or doing any of the other things you want them to do). Often, they need to encounter your business multiple times before they convert.
7 Good Reasons to Retarget Your Online Ads Read More »
7 Reasons You Need a Mobile-Responsive Website
Many business owners do not feel that they need a website, let alone a mobile-responsive site. However, living in the 21st century, people are more dependent on technology and their mobile devices. Incorporating a mobile-responsive website into your business can help you to build a stronger relationship with your customers and clients. It can also
7 Reasons You Need a Mobile-Responsive Website Read More »
3 Tips for Effective Online Ads
So you have committed to doing some online ads to promote your business. Whether you have sprung for Facebook ads, a Google Adwords campaign, or even banner ads, you now need to create something that will truly stand out. But what does that look like? Because spending money on online ads only to have them
3 Tips for Effective Online Ads Read More »
3 Things a Social Media Consultant Can Do for Your Business
If you think Facebook is only for sharing the amazing seats you scored at the local football game, you are doing social media wrong. Channels like Facebook and Twitter are actually a treasure trove of leads and clients for your business. You just have to leverage those channels the right way.
3 Things a Social Media Consultant Can Do for Your Business Read More »
5 Small Business Digital Marketing Mistakes to Avoid
Everyone makes mistakes, especially when trying something new. But, when your small business is putting its reputation (and its money) on the line to try some new digital marketing strategies, making certain mistakes can be (literally) costly. Here are 5 digital marketing mistakes you should avoid if you want to enjoy online success with your
5 Small Business Digital Marketing Mistakes to Avoid Read More »
