Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.
Blogging can be a profitable pursuit for small businesses. After all, any pursuit that has the potential to increase your leads by 67 percent is worth trying out. However, it might also feel a little strange. Will anyone actually care about what you have to say? The answer is a resounding “yes.” Here are just […]
Why Blog? The Digital Marketing Benefits of Writing Original Content Read More »
Running a small business comes with lots of challenges, are we right? While embracing challenges is probably part of the reason you became an entrepreneur in the first place, you also want solutions to the problems you face as a small business owner.
Small Business Marketing Challenges that Your Strategy Can Overcome Read More »
What is the first thing to come to mind when you think about digital marketing? If videos did not make the list, you are not alone. Many businesses still think of online marketing as a series of banner ads and maybe a website.
Video Marketing Insights for 2020 Read More »
In one important way, digital marketing is the same as it was at the beginning of 2019: It is still a critically important part of any company’s marketing strategy. You might even be able to argue that digital marketing is more important now than ever before.
Trendy Marketing: Digital Marketing Changes for 2020 Read More »
Visibility is the great promise of social media marketing. Done right, your business gets seen by wider and wider networks of people. You know what that means: More leads, more conversions, more positive associations with your brand, and a growing company. It may sound like a fairy tale, but this happy ending actually exists.
Simple Facebook Posting Strategies You Can Start Today Read More »
Video marketing is powerful. Just ask the consumer: 84 percent say they decided to purchase a product or service because of a marketing video. No wonder two-thirds of marketers use video in their campaigns.
Video Marketing Ideas for Small Businesses Read More »
A digital marketing campaign is an exciting opportunity to build a strong online presence for your business. You can reach your target audiences right where they spend much of their time: Online. It also gives you access to a wide array of information about both your strategies and your audiences.
The Importance of Digital Marketing Analytics Read More »
When you engage in marketing online, you give consumers many opportunities to see and engage with your brand. Their next step, if they are interested, will be to click through your ad to your website.
Tips for a Compelling Landing Page Web Design Read More »
Not every marketing strategy is a good one. Otherwise, we would all be as successful as the brand giants. For small businesses, adopting the best marketing strategies for small businesses is even more important. No one in the world of small business has the time or money to spend on marketing efforts that don’t work.
The Very Best Marketing Strategies for Small Businesses…to Avoid Read More »
You worked late and now you are starving. You pick up your phone to look for a nearby restaurant where you can go for dinner. You hear about a new movie release from your spouse and pick up your phone to see if it is available at any movie theaters in your area. You learn
The Profit Is In the Details: A Look at Micro Moments Read More »