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The economic landscape is an uncertain one nowadays. Global fears and concerns, a plunging stock market, and consumers’ reluctance to shop in person are making it increasingly difficult for small companies to attract business.
FREE Social Media Management Read More »
One feature of WordPress that many small businesses love is that it is technically possible to put your own site together. Pick a theme; pick a web host; throw your site together, and enjoy an affordable new look for your business, right?
Get WordPress Help and Avoid These Mistakes Read More »
The right WordPress developer can do a lot for your website. They can deliver customized features. They can improve your site’s security. They can even vet and update themes and plugins so you enjoy a better site with less work.
Find the Right One: Qualities of a Great WordPress Developer Read More »
The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article.
Disinformation and Marketing:The Campaigns, and Lessons, Continue Read More »
Run a Google AdWords campaign, they said. It’ll be profitable, they said. But are they right? Statistics show that less than 10 percent of click throughs go to paid ads. That means organic search results reap more than 90 percent of the click through love. Shouldn’t businesses just focus their efforts on building their presence
Do Google AdWords Campaigns Really Work? Read More »
As a small business owner, you know that not everyone who hears about your business is going to buy your products or services. Not even everyone who walks into your store will leave as a customer.
Digital Marketing Basics: The Marketing Funnel Read More »
Digital marketing stands as the most effective, affordable, and promising advertising approach for small businesses. If, that is, you go about it the right way. As with many things in life, there is a right way and a wrong way to go about it.
Digital Marketing Mistakes to Avoid Read More »
The Power of Information to Influence Introduction Access to information has exploded in the last 10 years. In fact, about 380 new websites are born online every minute. With more than 1.8 billion websites online, and 188 million of them active, it can feel as if access to information on any topic is unlimited. It
Digital Marketing in an Information Age Read More »
Christmas may be two months away, but the holiday season is upon us. Between November 1 and Christmas, spending is expected to exceed $143 billion. It is the most wonderful time of the year to be marketing yourself to potential customers.
Deck the Halls, and Your Website, for the Holidays Read More »
Marketing is always more effective when it is (1 personalized and (2 targeted. Creating messages that speak directly to consumers’ pain points and preferences can yield significant increases in your marketing conversion rates.
Create And Use Buyer Personas In 3 Steps Read More »
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