If you have looked into digital marketing, you have probably heard of Google AdWords. This pay-per-click advertising method allows you to pay for ads that appear at the top of the search results for the keywords that you specify.
As a small business, we know that one of your goals is to make your already tight marketing budget stretch farther. We also know that you are a fan of DIY for just that reason.
Save Money with a Digital Marketing Agency Read More »
So you’ve decided to create a Google AdWords campaign. Congratulations! (And make sure you have a Google Partner to help you make the most of your marketing campaign).
On the Hunt For Keywords for Your Google AdWords Campaign? Look Here. Read More »
Business marketing is no easy task. You are spending time and money trying to get the attention of your target audience. The problem is that you are competing for that attention with many other businesses. Add in the famously short attention spans of modern consumers, and you can begin to see the challenges of effective
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Think about the last time you clicked on an ad. What made you decide to take the plunge? We are willing to bet it was the headline. As the first impression people have of your ad, the headline is pretty important.
Impress on the First Look With These Google AdWords Headline Tips Read More »
For new marketers, the world of Internet advertising can be a mysterious one. Unfortunately, that sense of mystery can lead advertisers to believe certain myths. These misconceptions can harm advertisers by leading to unrealistic expectations or a fear of fully embracing Internet advertising.
Internet Advertising Myths Read More »
Dale Carnegie’s classic How to Win Friends and Influence People may have been impacting people’s interpersonal relationships for more than 70 years, but it’s not a bad description of your digital marketing goals today. Winning friends for your business and influencing people to buy from you are at the heart of earning those profits your
How to Make Friends and Influence People (With Online Ads) Read More »
Halloween marks the beginning of the holiday season, and businesses need to be ready. With the average shopper ready to spend more than $600 during the holidays this year, the potential for profits is high. You just need to convince shoppers to choose your store over others.
How to Market Your Business for the Holidays Read More »
A Google AdWords campaign comes with many terms that you may find confusing. When you are asked about the CPC for your ad group, the keywords you want to include, and the quality score you hope to achieve, you may feel ready to back out of the whole endeavor.
Google AdWords Glossary: Terms You Should Know Read More »
Google AdWords is a great tool for small businesses looking to improve their digital marketing strategy. Low cost but effective, the placement of ads for your business at the top of the search results is an effective way to quickly get your products and services in front of your target audiences.
Google AdWords Campaign: Targeting Tips Read More »
The holidays mean a huge profit potential from gift-focused consumers. You have to leverage ever channel possible to make the most of this season.
Google Advertising Tips for the Holidays Read More »
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