Flexible Digital Marketing In Uncertain Times
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marketing
Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
FREE Social Media Management
The economic landscape is an uncertain one nowadays. Global fears and concerns, a plunging stock market, and consumers’ reluctance to shop in person are making it increasingly difficult for small companies to attract business.
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Eye-Opening Small Business Marketing Statistics
We’re sure you have heard it before: Small business marketing is critical to your business’ success. But what impact does small business marketing really have? Are we talking miniscule improvements in your conversion rates and ROI? Or differences in your metrics that could actually translate into more profits?
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Do Google AdWords Campaigns Really Work?
Run a Google AdWords campaign, they said. It’ll be profitable, they said. But are they right? Statistics show that less than 10 percent of click throughs go to paid ads. That means organic search results reap more than 90 percent of the click through love. Shouldn’t businesses just focus their efforts on building their presence
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Disinformation and Marketing:The Campaigns, and Lessons, Continue
The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article.
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Digital Marketing Mistakes to Avoid
Digital marketing stands as the most effective, affordable, and promising advertising approach for small businesses. If, that is, you go about it the right way. As with many things in life, there is a right way and a wrong way to go about it.
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Digital Marketing in an Information Age
The Power of Information to Influence Introduction Access to information has exploded in the last 10 years. In fact, about 380 new websites are born online every minute. With more than 1.8 billion websites online, and 188 million of them active, it can feel as if access to information on any topic is unlimited. It
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Digital Marketing Basics: The Marketing Funnel
As a small business owner, you know that not everyone who hears about your business is going to buy your products or services. Not even everyone who walks into your store will leave as a customer.
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Create And Use Buyer Personas In 3 Steps
Marketing is always more effective when it is (1 personalized and (2 targeted. Creating messages that speak directly to consumers’ pain points and preferences can yield significant increases in your marketing conversion rates.
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Claim Local Business Listings For Stronger Local Marketing?
One of the primary goals of local marketing is to improve your visibility within your community. While many strategies comprise an effective local advertising campaign, one of the first steps you should take is to claim and optimize your local business listings.
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