Google Advertising Tips for the Holidays
The holidays mean a huge profit potential from gift-focused consumers. You have to leverage ever channel possible to make the most of this season.
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marketing
Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.
How to Choose the Right Platform for Social Media Marketing
Social media is, in many ways, the perfect digital marketing outlet for small businesses. Their wide reach (about 80 percent of people use Facebook, for example), and low cost (most platforms are free to use) offer an affordable and effective marketing strategy.
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FREE Social Media Management
The economic landscape is an uncertain one nowadays. Global fears and concerns, a plunging stock market, and consumers’ reluctance to shop in person are making it increasingly difficult for small companies to attract business.
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Eye-Opening Small Business Marketing Statistics
We’re sure you have heard it before: Small business marketing is critical to your business’ success. But what impact does small business marketing really have? Are we talking miniscule improvements in your conversion rates and ROI? Or differences in your metrics that could actually translate into more profits?
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Do Google AdWords Campaigns Really Work?
Run a Google AdWords campaign, they said. It’ll be profitable, they said. But are they right? Statistics show that less than 10 percent of click throughs go to paid ads. That means organic search results reap more than 90 percent of the click through love. Shouldn’t businesses just focus their efforts on building their presence
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Disinformation and Marketing:The Campaigns, and Lessons, Continue
The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article.
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Digital Marketing Mistakes to Avoid
Digital marketing stands as the most effective, affordable, and promising advertising approach for small businesses. If, that is, you go about it the right way. As with many things in life, there is a right way and a wrong way to go about it.
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Digital Marketing in an Information Age
The Power of Information to Influence Introduction Access to information has exploded in the last 10 years. In fact, about 380 new websites are born online every minute. With more than 1.8 billion websites online, and 188 million of them active, it can feel as if access to information on any topic is unlimited. It
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Digital Marketing Basics: The Marketing Funnel
As a small business owner, you know that not everyone who hears about your business is going to buy your products or services. Not even everyone who walks into your store will leave as a customer.
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