marketing

Small businesses are central and essential features of their local communities. By using non-digital, digital, and mobile marketing strategies focused on specific geographic areas, small businesses can build their brand and their business within these communities.

Do Google AdWords Campaigns Really Work?

Run a Google AdWords campaign, they said. It’ll be profitable, they said. But are they right? Statistics show that less than 10 percent of click throughs go to paid ads. That means organic search results reap more than 90 percent of the click through love. Shouldn’t businesses just focus their efforts on building their presence […]

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Disinformation and Marketing:The Campaigns, and Lessons, Continue

The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article.

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Digital Marketing in an Information Age

The Power of Information to Influence Introduction Access to information has exploded in the last 10 years. In fact, about 380 new websites are born online every minute. With more than 1.8 billion websites online, and 188 million of them active, it can feel as if access to information on any topic is unlimited. It

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Claim Local Business Listings For Stronger Local Marketing?

One of the primary goals of local marketing is to improve your visibility within your community. While many strategies comprise an effective local advertising campaign, one of the first steps you should take is to claim and optimize your local business listings.

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Creative Social Media Marketing Ideas

Social media marketing offers you the opportunity to expand your reach and increase engagement among your customers. It also requires lots of content. Some platforms, like Facebook, must be updated multiple times a week. Other platforms, like Twitter, should be updated several times a day.

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Celebrate the Holidays with These Online Ads Tips

The holidays are fast approaching and with them a unique opportunity to earn money for your small business. With consumers having spent at least $1 billion a day between November 1 and December 31 last year, we are pretty sure your small business can enjoy some big profits with the right planning. Here are a

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