November 2020

Google Advertising or SEO? The Advantages of Including Google AdWords

When it comes to building the online visibility of your small business, you typically have two approaches available to you. The first is called search engine optimization. This technique uses specific terms, called keywords, as well as other strategies, such as link building, to get your website placed in noticeable positions within the search results. […]

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Got Local? (A Local Digital Marketing Agency, That Is)

People tend to love local: Local food, local clothing, local attractions. In general, everyone can agree that local products and services are higher quality and more desirable. And we’d bet you’d make that argument with your own small business. Your products and services benefit the community you love more than any mass-produced items from a

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Google AdWords Campaign: Targeting Tips

Google AdWords is a great tool for small businesses looking to improve their digital marketing strategy. Low cost but effective, the placement of ads for your business at the top of the search results is an effective way to quickly get your products and services in front of your target audiences.

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How Google Advertising Is Cost Effective

Google advertising gets a lot of attention in discussions of affordable digital marketing strategies, and with good reason. Even just a few hundred dollars a month (or even less) spent on Google advertising has the potential to earn you profits. Here are the biggest ways Google AdWords allows you to advertise effectively on a budget. 

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Eye-Opening Small Business Marketing Statistics

We’re sure you have heard it before: Small business marketing is critical to your business’ success. But what impact does small business marketing really have? Are we talking miniscule improvements in your conversion rates and ROI? Or differences in your metrics that could actually translate into more profits?

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Find the Right One: Qualities of a Great WordPress Developer

The right WordPress developer can do a lot for your website. They can deliver customized features. They can improve your site’s security. They can even vet and update themes and plugins so you enjoy a better site with less work. 

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