Understanding how your digital marketing campaign is working and, in particular, how your website is working is important if you are going to maximize their impact. The terms you encounter when dealing with website analytics, however, may be unfamiliar. You may find yourself lost in a sea of web design terms, but we have your […]
Glossary of Web Analytics Terms Read More »
For an online business, a website is significant in putting your brand before millions of customers. A website should explain what the business is all about, what it sells, and who the target customers are. Establishing a reliable website is not enough for the business; you must also know how you can use the site
How to Use Your Website to Grow Your Business Read More »
Small businesses are the backbones of their communities. Consider the following statistics: Small businesses employ 47.5 percent of the entire U.S. workforce, according to a JPMorgan study.
Why You Should Use Local Marketing For Your Small Business Read More »
Promoting your business within a specific geographic area, also known as local marketing, can involve many strategies. One of these strategies is local SEO. Local SEO promotes your business in the search results local search terms.
How To Optimize Your Website For Local Search Engine Optimization Read More »
On the surface, Facebook advertising looks straightforward: You simply create and post the ads. If you are a business that has experience in marketing, it may be tempting to undertake your own social media advertising campaign. But the truth is that Facebook advertising requires a level of expertise and strategizing that not all businesses understand.
Top 10 Problems of Managing Your Own Facebook Advertising Read More »
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