Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.
Digital marketing campaigns are pretty important for small businesses. They allow you to promote yourself alongside the big guys without blowing your budget. But what happens if your digital marketing campaign doesn’t get seen by the people who would be interested in your goods or services. It wouldn’t be very effective, would it?
Target Your Digital Marketing Campaign With These Tips Read More »
Social media marketing is all the rage lately, and with good reason. The potential to reach large networks of potential customers is hard to pass up, especially when such exposure is available almost free of charge.
Social Media Marketing Mistakes to Avoid Read More »
As a small business, you are good at getting things done yourself. But sometimes, you need a little bit of help. And when it comes to digital marketing, you are definitely going to want some professional support to help you take advantage of the potential benefits of a strong online presence. Consider these reasons to
Small Businesses Need a Digital Marketing Agency. Here Is Why. Read More »
Do you ever feel like big businesses have all the advantages? They have big marketing budgets, flashy websites, broad-based brand awareness, and on and on. Even if your small business did scrape up the money for a big marketing campaign, it might feel impossible to crack the dominance the big businesses have in the broader
Small Business, Big Potential: 5 Benefits of Social Media Marketing Read More »
When it comes to small business marketing, there are so many ways to promote your business that you might feel overwhelmed with your options. However, when it comes to small business marketing, there is really only one thing you need to start with: A strong business website.
Small Business Marketing 101: Reasons for a Website Read More »
One of the Google Ads strategies you will hear about often is to segment your audience. Segmentation in this context means to divide your audience into categories based on the information you have about them.
Segment Your Google Ads Audiences for More Effective Advertising Read More »
Getting referrals to your business is a great way to earn qualified leads and conversions. These referrals are even more valuable when they come from happy customers.
Referrals Without the Fees: 3 Concrete Strategies to Try Read More »
In our last post, we looked at how referral fees might be costing you more than they are worth. Between high fees, inaccurate fees, and subpar results, referrals and third party marketing programs may not be all they are cracked up to be.
Referrals Without the Fees: The Secret of Digital Marketing Read More »
Local business listings constitute a powerful local online marketing strategy. They improve your local SEO efforts and, by compiling data about your business in one easy-to-access location, they make it simple for consumers to engage with you.
Optimize Your Local Business Listings For Local Marketing Success Read More »
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