Do Independently Contracted Sellers Need Professional Websites?
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Digital Marketing
Before we had the written word, we had stories. Passed down orally, these narratives served to entertain and teach in a memorable way.
Eye-Opening Small Business Marketing Statistics
We’re sure you have heard it before: Small business marketing is critical to your business’ success. But what impact does small business marketing really have? Are we talking miniscule improvements in your conversion rates and ROI? Or differences in your metrics that could actually translate into more profits?
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Distinct Web Design Releases New, Free Small Business Marketing E-Book
Authored by agency founder Vincent M. Aguirre, new e-book guides readers step by step through the process of creating an effective marketing funnel, Distinct Web Design reports
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Disinformation and Marketing:The Campaigns, and Lessons, Continue
The fact that Russian disinformation campaigns, including troll farms and fake accounts, were used to try to impact the 2016 election, is common knowledge. We looked at the history and methods of these campaigns in an earlier article.
Disinformation and Marketing:The Campaigns, and Lessons, Continue Read More »
Digital Marketing Basics: The Marketing Funnel
As a small business owner, you know that not everyone who hears about your business is going to buy your products or services. Not even everyone who walks into your store will leave as a customer.
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Digital Marketing Mistakes to Avoid
Digital marketing stands as the most effective, affordable, and promising advertising approach for small businesses. If, that is, you go about it the right way. As with many things in life, there is a right way and a wrong way to go about it.
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Digital Marketing in an Information Age
The Power of Information to Influence Introduction Access to information has exploded in the last 10 years. In fact, about 380 new websites are born online every minute. With more than 1.8 billion websites online, and 188 million of them active, it can feel as if access to information on any topic is unlimited. It
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Create And Use Buyer Personas In 3 Steps
Marketing is always more effective when it is (1 personalized and (2 targeted. Creating messages that speak directly to consumers’ pain points and preferences can yield significant increases in your marketing conversion rates.
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Deck the Halls, and Your Website, for the Holidays
Christmas may be two months away, but the holiday season is upon us. Between November 1 and Christmas, spending is expected to exceed $143 billion. It is the most wonderful time of the year to be marketing yourself to potential customers.
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Creative Social Media Marketing Ideas
Social media marketing offers you the opportunity to expand your reach and increase engagement among your customers. It also requires lots of content. Some platforms, like Facebook, must be updated multiple times a week. Other platforms, like Twitter, should be updated several times a day.
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