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Everyone makes mistakes, especially when trying something new. But, when your small business is putting its reputation (and its money) on the line to try some new digital marketing strategies, making certain mistakes can be (literally) costly. Here are 5 digital marketing mistakes you should avoid if you want to enjoy online success with your […]
5 Small Business Digital Marketing Mistakes to Avoid Read More »
So you have committed to doing some online ads to promote your business. Whether you have sprung for Facebook ads, a Google Adwords campaign, or even banner ads, you now need to create something that will truly stand out. But what does that look like? Because spending money on online ads only to have them
3 Tips for Effective Online Ads Read More »
DIY projects are the perfect way to save a little money and learn a new skill. When it comes to web design, DIY is all the rage. DIY website builders (think Wix, Weebly, and Squarespace) promise beautiful sites that average business owners can build in their spare time.
10 Reasons to Avoid a DIY Approach to Web Design Read More »
When it comes to marketing, small businesses have to pursue high-value campaigns in order to make the most of their tight budgets. That can be tricky to do when a single, small newspaper ad can cost $40, radio ads are kind of hit-or-miss when trying to reach your target audience, and Yellow Pages are going
3 Advantages of Using Google Adwords as a Small Business Read More »
3 Essential SEO Tips for Small Businesses Many small business owners feel overwhelmed by the challenge of getting their websites to show up in search engine results pages. While it is true that going head-to-head with big brands can be tricky, there are ways for small businesses to use search engine marketing to their advantage.
3 Essential SEO Tips for Small Businesses Read More »
Marketing isn’t just for the big guys, nor should it be. With small businesses comprising 99.7 percent of all companies in the United States in 2016, according to the Census Bureau, small companies are actually big business. So adopt a mentality of small but mighty and start getting the word out about how awesome you
3 Marketing Ideas for Small Businesses You Can Start Today Read More »
Website maintenance services are critical to your site’s success. Why? Well, have you ever seen a car that was left to sit unattended in a yard or driveway? Over time, it probably began to rust. The paint began to peel. The tires went flat. Eventually, it became undrivable because it had never been maintained.
How Website Maintenance Services Can Help You Scale Your Business Read More »
Are you a small business in Rockleigh, New York looking to build a website? If so, you have probably heard about SquareSpace, the designer template company that allows you to build your website yourself for a low monthly fee.
SquareSpace Is not the Answer Read More »